Simple Redirect Management: Easily create, edit, and manage 301, 302, and 307 redirects from a user-friendly interface
SEO-Friendly: Maintain your search engine rankings by seamlessly redirecting old URLs to new ones without losing link equity
Customizable: Set up redirection rules to handle complex URL changes
SEO URL Redirect is a redirect management tool for sites with URLs that no longer point to a valid page, including discontinued products, renamed pages, and URLs left over from an earlier site structure. Redirect rules are managed from the app’s dashboard, where a source URL can be paired with a destination and optional conditions.
Delivery uses a single site-wide script rather than a widget attached to individual pages, keeping redirect behavior separate from specific editor elements. Conditions can include visitor country, device type, referring website, or a date range. Rules can also be disabled without being deleted, allowing changes to be tested and adjusted over time.
The app was developed in response to limitations found in other redirect tools, including country conditions that may fail silently, referrer conditions that can match unintended traffic, country checks based on partial text, and schedules that require both a start and end date. Its logic accounts for time zones and is supported by automated tests.